Sunday, 4 June 2017

20 Brilliant Drone Solutions Video Marketing Examples

Advids
20 Brilliant Drone Solutions Video Marketing Examples

Drones are great tech toys, it allows you to see the world from a different perspective. Drones are increasingly being used by people all over the world for various purposes. Various manufacturers are coming up with innovative and intuitive drone models to capture the growing market. With increasing competition it is important for companies to introduce and market their product effectively. Video marketing is a great way of attracting and engaging with your customers.

In this article we look at 20 Brilliant Drone Solutions Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your Drone. Here we go :

SenseFly Drone Solutions Video

SenseFly offers proven drone solutions to simplify the collection and analysis of geospatial data, allowing professionals in surveying, agriculture, engineering and humanitarian aid to make better decisions, faster. It comes with a large coverage photogrammetric mapping system featuring RTK/PPK upgradeability for survey-grade accuracy on demand. The drone solution video illustrates some of the key processes and functions of the senseFly swinglet CAM for mapping and GIS applications.

DJI Phantom 4 Drone Solution Video

DJI’s Phantom 4 drone allows you to just double tap to go up in air while the new Obstacle Sensing System keeps your Phantom clear of objects in the way. With another tap, Smart Return Home brings it back. An advanced stereo Vision Positioning System (VPS) gives the Phantom 4 precise hovering, even without satellite positioning support, making it easier and safer to fly. The VPS also allows it to brake instantly and hover when joystick controls are released. The drone solution video shows how every advanced component works together to bring you an easy, unparalleled flight experience.

ECA Group Drone Solutions Video

ECA Group widens its magnetic solutions portfolio with an aerial portable magnetic ranging system called Sterna and consisting in a magnetometer and its digitizer embedded in UAV IT180 airborne drone. To perform the mapping in a horizontal plane of the vessel, Sterna overflies the vessel. Data are transmitted onboard, detection risk is automatically estimated and degaussing parameters are computed. The drone solution Video portrays their drone as a great magnetic risk management solution.

PrecisionHawk Lancaster Drone Solution Video

PrecisionHawk’s Lancaster is engineered with strength and reliability, the Lancaster 5 is more robust than its predecessor. Designed to survive hard landings and unfavorable environmental conditions, the Lancaster 5 is perfectly-suited for challenging applications across multiple industries. The drone solution video introduce the Lancaster 5 and how its small UAV platform with highly advanced data collection provides for flight safety capabilities.

Xiaomi Mi Drone Solution Video

Xiaomi offers Mi Drones with simple controls that makes it easy for beginners to pick up in a snap. With just one button on our Mi Drone. remote control or app, send the drone to flight, land, return or even follow a desired route. You can even use the app to set it circling around an object. The drone solution video shows how with Mi Drone, you can take flight and marvel at the wonders of nature from a different perspective.

EHANG Drone Solution Video

EHANG 184 AAV is the safest,Smartest and Eco-Friendly low altitude autonomous aerial vehicle, aiming on providing Medium-Short Distance communication and transportation solution. The 184 AAV is designed with full redundancy – If one set of the power system are operating abnormal, the vehicle can still operate a normal flight plan and ensure the safety of the passenger together with the vehicle. The drone solution video shows EHANG 184’s Completely electric mechanism and is designed for low altitude short range flying.

Yuneec Drone Solution Video

Yuneec offers drones with professional-grade H520, a six-rotor drone with three different camera options and two industry-first bragging rights. The H520 is designed for commercial use, but with three different camera options, commercial use could mean anything from search and rescue to cinema quality video. Paired with the CGO-ET camera option, the drone can capture both thermal and residual light (or night vision) in a single camera. The drone solution Video gives a gist of the design and quality of the product.

Draganflyer X8 Drone Solution Video

Draganflyer X8 is a powerful drone that provides a robust heavy-lift solution to their product line-up. The Draganflyer X8 leveraged the simplicity in design from the Draganflyer X6. With the patented folding airframe, sophisticated autopilot and single piece molded carbon fiber flared booms all packed down into a small transport case. The drone solution Video demonstrates how the Draganflyer X8 can fold up to be compact for easy transport.

SYMA X5C Drone Solution Video

SYMA X5C has a high degree camera and a unique look, easy to use, so you and your hands X5C in the crowd inadvertently become the focus. X5C equipped with HD cameras, lets you control the aircraft Enjoy taking pictures/video of the pleasure flights. The drone solution Video shows how X5C’s colorful flashing light can let you enjoy fly time even at night.

Ehang Ghost Drone Solution Video

Ehang Ghostdrone 2.0 VR is a cost effective drone that bundles in some very cool features. Its automated safety features and phone controls make it very easy to fly. Ehang Ghostdrone 2.0 VR is very easy to get in the sky. It’s very easy to get out of the sky (safely, I mean). You can fly it with your phone. You can check things out in first-person view with the companion VR goggles. The drone solution Video acts as an overview of features offered by Ehang Ghostdrone.

Freefly ALTA Drone Solution Video

ALTA transforms from the world’s most capable drone, to the most portable, in minutes thanks to its folding props, folding swan neck booms and Toad in the Hole quick release system. Each and every ALTA endures a barrage of component and system level tests designed to weed out items that do not meet our strict quality control levels. The drone solution Video gives a gist of the new specifications added to Freefly.

Dromida XL FPV Drone Solution Video

Dromida XL FPV drones allows you to shoot exciting, full high-definition video or take stunning still photos with the included DroneView 1080p Wi-Fi Camera. You can store your stuff on the included micro memory card, or share it with your friends on social media the choice is yours. And this is in addition to everything else the XL FPV offer an Auto Takeoff/Landing button that takes it up to 2 meters in the air and then brings it safely back to Earth; an Altitude Hold button for easy, hassle-free hovering; you can even execute flawless flips instantly with the built-in Auto-Flip feature. The drone solution video details the various range of products and its features offered by Dromida.

VTOL UAV Drone Solutions Video

Eigen Aerospace is committed to bringing the next generation of advanced aerospace technologies to various non commercialized markets, in particular the UAV drone market. They offer VOTL UAV drone built by envision the areas of tactical surveillance being the primary influences on its avenue of development. The drone solutions video shows how drone technology plays an important role in our future.

Embention Drone Solutions Video

Embention develops high reliability equipment and complete systems for drones and unmanned vehicles. It offers leading edge technology manufacturing for professional performance and safe operation, including flight controllers, gimbals, tracking antennas, ground stations. Their solutions are compatible with most platforms: fixed wing aircrafts, multicopters, helicopters, surface vehicles, blimps and any custom device. The drone solutions video highlights how Embention offers reliable solutions for unmanned drone systems, Autopilots & Components for UAV.

Parrot JUMPING RACE Drone Solution Video

The Parrot JUMPING RACE is a new generation minidrone. It is fast, energetic and ultra-stable thanks to wide tires and is designed to race. With the Max version, you face the most dangerous courses. Featuring powerful motors and large retractable wheels for perfect handling, it is a small car that can sneak everywhere. The drone solution video highlights how their miniaturized robots can be piloted with a smartphone or a tablet via the free piloting app, FreeFlight 3.

3DR Site Scan Drone Solution Video

Site Scan includes a fully-autonomous drone, a best-in-class camera and automatic cloud processing to easily deliver the data needed to make decisions on the construction site. It lets you collect high-quality data with the first drone to carry the industry-leading Sony UMC-R10C camera. You can use the Site Scan iOS app to survey your site with one tap. The drone solution video acts as a rulebook that can help you fly responsibly.

Bionic Bird Drone Solution Video

Bionic Bird is a biomimetic drone packed with micro-technologies weighing less than 10 grams. Designed in France, Bionic Bird benefits from strict quality controls that are so rigorous that each bird is built like a prototype. You can pilot Bionic Bird with the intuitive and ultra-sensitive Flying App using your smartphone or tablet and fly with a range of more than 100 metres. The drone solution Video highlights how Bionic Bird can provide you an experience that’s as close to nature as possible.

Parrot Airborne Cargo Drone Solution Video

Parrot Airborne Cargo Mars is a robust, impact-resistant minidrone that can be customised in an instant. The Parrot Airborne Cargo also has a base for figurines, as well as places for attaching small objects or construction blocks too. The drone solution Video details how their Airborne Cargo are packed with all the fun in the world and additional interactive opportunities.

A Drone provider can create the following videos : Drone Overview Video Drone Brand Video Drone Explainer Video Drone Marketing Video Drone Promotional Video Youtube Teaser Videos Business Use Case Study Videos Drone How To Videos

With the above smart drone solution Videos it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids understand Drones are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in smart equipment videos , if you have something to share do reach out to us.

The post 20 Brilliant Drone Solutions Video Marketing Examples appeared first on Advids.

20 Creative Product Video Marketing Examples

Advids
20 Creative Product Video Marketing Examples

Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it’s important that marketers have a strong grasp on how to market their products in a creative manner. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience and the larger vision of what you’re trying to build.

In this article we look at 20 Creative Product Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your own product. Here we go :

TEMPUR Creative Product Video

Tempur delivers the perfect, luxury mattress ensuring you have maximum comfort. Due to its novel open cell structure, TEMPUR material retains the development of your partner’s hurling and turning, soothing weight on key purposes of your body like no different bedding, so you can appreciate evenings of undisturbed, serene rest. The creative product video shows how TEMPUR guarantees comfort and stability.

Havell Hairdryer Creative Product Video

With a rating of 1200W, Havell’s Compact hairdryer gives ideal, level hair flow and you get soft glossy and beautiful hair. It gently directs the airflow in specific sections, giving better control during styling. It has a Honeycomb inlet that is specially designed to avoid tangling of hair. With the Havells Compact Hairdryer you can style your hair the way you want without damaging it, as demonstrated in this creative product video.

S-Works Creative Product Video

The S-Works 6 shoes are for anyone in need of a seamless connection with their bike, as the outsole is the stiffest and lightest ever made. The real advancement, however, is how it’s bonded to the heel cup. An ill-fitting heel causes your foot to squirm, lift and pull, instead of pedaling with a smooth action, so the creative product video demonstrates how S-Works 6’s heel cup addresses this by interlocking with the sole to create a contoured fit around your heel.

Azzuri Creative Product Video

The new Azzurri Forza Elite 105 11 Carbon Road Bike has a full carbon monocoque frame with a clear coat carbon finish and new improved graphics. It combines lightweight, strength, reliability and incredible value without adding unnecessary weight or brand gimmicks. The creative product video shows how the clear true carbon ‘noir’ finish displays the pure carbon weave.

SCOTT Grenade Creative Product Video

The SCOTT Grenade Evo knee pads combine the malleable, shock-absorbing D3O(r) material wrapped in a tailored, highly abrasion resistant, vented construction to produce some of the comfiest knee guards ever worn. The strategically positioned ergonomic straps paired with breathable stretch mesh provide ultimate comfort. The animated creative product video guarantees an unmatched level of insurance.

Synthe MIPS Creative Product Video

The Synthe MIPS is the pinnacle of road helmet design and now includes the Multi-DIrectional Impact Protection System, which can provide more protection in certain impacts. The compact form slips through the air with ease across multiple yaw and head angles and offers greater cooling power than the Aeon. Other key features include the Roc Loc Air fit system with 2-way fit tuning and Aero Mesh Panels with a dedicated port for securely docking sunglasses as you ride. The creative product video highlights the main features of the helmet.

VIVA Creative Product Video

VIVA paper towel takes on life’s messes with just one sheet. Stop more than spills with the stretch, strength, and durability of Viva Paper Towels. The towels are soft and strong, absorbent with smooth texture. VIVA Towels stay strong when wet to help resist ripping or tearing. The creative product video shows how with VIVA you can get clever with your cleaning.

Honeywell Generators Creative Product Video

Honeywell generators provide backup power for everyday life. Backup power systems are available in a variety of sizes, with the ability to power your entire home or essential business circuits, as well as tailgating and recreational equipment when you’re on the go. Mobile Link cellular remote monitoring lets you get and share information about your home standby generator no matter where you are, using your computer, smart phone or mobile device. The creative product video represents Honeywell generators as one of the most trusted and recognized names in comfort and security.

Kohler Engine Creative Product Video

Kohler’s 7000 Series engines comes with professional-grade features, easy starts and dependable power. The line of vertical-shaft, V-twin engines was specifically created for consumer applications that require a high-performing engine. The line encompasses six engine models ranging from 20 to 26 hp, all incorporating newly designed, professional-grade cylinder heads, crankshafts, connecting rods, pistons and numerous other enhancements to deliver power and reliability. The creative product video shows how the Kohler 7000 engine is consumer friendly.

YANMAR Creative Product Video

YANMAR’s Combined Heat and Power system uses an internal combustion engine, powered by clean natural gas or propane, to produce both heat and electric power. The unit efficiently utilizes up to 88% of the fuel burn versus 33% burn rate of conventional, from-the-grid sources. The creative product video of YANMAR Energy System’s micro Combined Heat and Power units highlights its benefits and applications.

Aggreko Creative Product Video

Aggreko’s solar-diesel hybrid package is designed to benefit any industry with a power need in a location with limited or no access to permanent power. Their solar-diesel hybrid package combines seamlessly both sources of energy thanks to a state-of-the-art energy management system, minimising operating costs without compromising on reliability. The creative product video talks about how Aggreko gives you reliable power 24/7.

VivoPC Creative Product Video

VivoPC K20 is a stylish and elegant PC for the modern home. From its brushed metal finished front panel to its elegant gold power bar, the well-crafted VivoPC K20 makes a wonderful addition to any room of your house. The 10-liter chassis takes up very little space, allowing you to place it under the table in your study or beside your TV. The creative product video displays how efficient and compatible the VivoPC is.

LG THERMA V Creative Product Video

THERMA V is LG’s newest Air to Water Heat Pump system, especially designed for new housing and renovation by LG’s advanced heating technology with energy saving. THERMA V can be used as various heating solution from floor heating to hot water supply with multiple heat sources. The creative product video shows how THERMA V offers the best solution for home heating and hot water supply with LG’s inverter technology.

AquaTru Creative Product Video

AquaTru is the first and only countertop water purifier that you can use right out of the box to create bottled-water-quality water. AquaTru’s patent pending design uses a 4-stage reverse osmosis process, which is the same filtration technology used by all the major bottled water brands. The creative product video talks about AquaTru’s potential to purifier and deliver healthy drinking water.

Toshiba Tecra Creative Product Video

The new Tecra A40 laptop is a mainstream PC delivering the enterprise-class features today’s professionals want, all at a budget-friendly price. The Tecra A40 offers rock-solid durability, a smart collection of productivity-enhancing features and the full confidence of worry-free computing. The creative product video demonstrates Tecra’s legendary goodness and reliability.

Air Wick Creative Product Video

Air Wick’s Multi-layered scent keeps reminding you of why you love a room and the way it makes you feel. It keeps telling you exactly what you want your home to say. Life Scents from Air Wick are the first constantly changing fragrances that say Home is in the Air, in so many ways. The creative product video shows how the new Air Wick Life Scents evoke all that goes into your home.

Virobi Creative Product Video

The innovative Vileda Virobi Robot Sweeper makes your life easier with faster and simpler floor dusting. Virobi’s auto-navigation feature effectively covers all your hard floor surfaces, giving you time for the rest of your to-do list. Its flexible base is designed to reach into corners and along edges while the compact design slips under sofas, beds and other furniture to grab dust and pet hair. The creative product video shows how Virobi acts as a useful and time saving helping hand when it comes to cleaning.

Reebok Pump Plus Creative Product Video

The Reebok Pump Plus Tech Running Shoe for men is great for professional runners. Backed by Pump technology, the shoe leaves you with enhanced cushioning via PU sockliner while seamless upper leaves you with a supportive fit and it is also perfect for long distances. The creative product video shows how with Pump Plus you can enjoy running without feeling uncomfortable.

RIMOWA Creative Product Video

RIMOWA Electronic Tag enables travellers to check-in their luggage from anywhere and drop it off at the airport within seconds. The RIMOWA Electronic Tag replaces the usual paper label with a digital data module to which the airline’s luggage data is transmitted. The creative product video shows how with the electronic tag travellers can enjoy hassle free check in experiences.

SCOTT Spark Creative Product Video

The SCOTT Spark is not only one of the most successful full suspension bikes on the World Cup circuit, it’s also the most popular bike for non-racers. The light and stiff race proven frame design has always appealed to a broad spectrum of riders, from elite Cross-Country and Marathon racers to casual enthusiast trail riders. The creative product video shows the genesis of the new Spark and how the bike comes to life.

Key takeaways from the above video examples are : Build a strong creative brief Find a reference video or combine multiple video elements from different sources Work with a company that can understand your video production requirement easily

With the above product video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these product videos, a good start is to develop a brief of what can be the tone and style for your product videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next product video requirement.

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Friday, 2 June 2017

Make a DIY Lavender Eye Pillow

Etsy Blog
Make a DIY Lavender Eye Pillow
Etsy.com handmade and vintage goods

Photo by Ryan Liebe

Whether you’re looking for an extra dose of calm for your meditation practice or a more restful self-care routine, this simple DIY eye pillow (made with buckwheat hulls and lavender) will do the trick. The best part? There’s more than one way to enjoy it. For a cooling experience, place your mask in the freezer for 10-15 minutes before using; for something warmer, pop your mask in the microwave for 10 seconds (just make sure to test the heat level on the back of your hand before placing the pillow over your eyes). Ready, set, relax.

You will need 100% cotton fabric (one fat quarter will do) Rotary cutter Clear quilting ruler Cutting mat Pins Sewing machine Funnel Measuring cups 2 cups buckwheat hulls ¼ cup dried lavender Needle and thread Step 1: Cut the fabric into rectangles.

Use a rotary cutter and an acrylic ruler to cut two 6″ x 10″ rectangles of fabric. We used two contrasting pieces of fabric to create our playful, mixed-pattern design; follow our lead or keep it simple with a single fabric style.

Step 2: Pin the fabric together.

Give the fabric a quick pass with an iron to smooth any wrinkles, then use straight pins to secure the pieces of fabric together with the printed sides facing in.

Step 3: Sew (most of) the edges.

Use a pair of pins to mark a 2-inch opening along one edge of the fabric rectangle, then use a sewing machine to stitch along the remaining edges on all four sides, ½ inch in. Carefully trim the excess fabric from each corner at a 45-degree angle to help the corners stay crisp when the pouch is flipped right-side out.

Step 4: Turn the fabric pouch right-side out.

Carefully turn the fabric pillowcase right-side out, using your fingers to make sure each corner is fully extended.

Step 5: Fill with buckwheat and lavender.

Use a funnel to fill your fabric pillowcase with 2 cups of buckwheat hulls and ¼ cup lavender. Tip: If your funnel has a narrow opening, you may need to carefully shake it as you go to help the buckwheat hulls and lavender move through.

Step 6: Sew the opening of your eye pillow shut.

Use a whipstitch to sew the small opening of your eye pillow shut. When you’ve finished, give your pillow a shake to distribute the lavender.

Step 7: Add tassels (optional).

Use a needle and thread to add tassels or other embellishments as desired. Make sure to choose 100% cotton embellishments if you plan to heat your eye pillow in the microwave. Metal and microwaves don’t mix!

All done! To use your eye pillow, simply place over your eyes, breathe deeply, and enjoy.

Process photos by Erik Valind.

Explore DIY trends

Julie O'Boyle is a Senior Content Specialist at Etsy. When she's not creating for Etsy, you can find her working on freelance projects, sharing on her blog and Instagram, and spending as much time as possible outdoors.

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Thursday, 1 June 2017

Featured Shop: Sivani Designs

Etsy Blog
Featured Shop: Sivani Designs
Etsy.com handmade and vintage goods

Photo by Sivani Designs

On her first birthday, Silvia Nikolov sat surrounded by objects representing various professions and, per tradition in her native Bulgaria, reached for the item emblematic of her future career. “Without any hesitation, I went for the needle and thread,” says the savvy seamstress behind waxed canvas and leather bags line, Sivani Designs. The matter seemed settled, save for one slight hitch: Silvia was terrified of sewing machines. “Growing up, my grandmother had a vintage Singer sewing machine,” explains Silvia. “She really wanted to teach me how to use it, but I was so intimidated. I thought: She’s gonna run right through my fingers! She could never get me near it.”

It wasn’t until well into her twenties, after she’d moved to the United States to study interior design, that Silvia gave sewing machines a second chance. “I wanted to pay tribute to my grandmother, so I finally decided to learn how to sew,” she says. “The first thing I made was our signature dopp kit.” At the time, Silvia was working a day job as a waitress and selling men’s jewelry on Etsy on the side. She added the dopp kit to her shop, and sales took off. Within six months, Silvia discontinued the jewelry line to focus on selling bags full time, and brought her husband Ivan on board to keep up with demand.

Today, business is booming, and the Austin-based couple has expanded their line to include a range of travel kits, along with totes and duffel bags. “It really started on a whim,” says Silvia. “The fact that it turned into a business that supports two people is just mind blowing. I forget to be proud—I have to remember to pat myself on the back. I could not be more grateful.”

Read on to discover Silvia’s updated take on an old-school aesthetic, meet her production partners, and shop the collection.

What prompted your transition from making jewelry to designing bags?

A few years into making jewelry, I just felt like I wanted to do more. I was craving more freedom of expression—the jewelry line just wasn’t connecting with me on the level I needed it to. I felt limited, and I knew I needed to venture into another product. It showed me that I wasn’t really meant to be a jeweler.

I’ve always been fascinated with bags. I love a functional bag, and I was searching for bags that were a little more organized, that had more compartments and pockets, and I couldn’t find anything. So my first product was born out of that need. I said, “Let me see if I can make something that’s more functional than what’s currently on the market.”

Tell me about the materials you use.

I’ve always loved natural materials, so when I started designing my first bag, that’s where I started. I knew I wanted to work with heavy waxed canvas and genuine leather, and I was very specific about the weights. To produce a quality bag, I knew I had to work with the best materials available.

I source my materials from Horween Leathers and Fairfield Textiles—both companies are family-owned and have been in business for close to 100 years, which is impressive to me. Because of the nature of my materials, each item has its own unique look and soul. I work hard to present and preserve the true beauty of each textile and piece of leather.

The materials are so classic, but your designs feel decidedly modern. How do you reconcile that tension?

Waxed canvas and leather are definitely symbols of quality and longevity. They evoke that older feeling of generations past, but most companies working with the materials feel a little outdated. There isn’t that cool element about them. So I said, “How can I translate these materials for my generation?” I’m in my thirties, and I wanted something that looked cooler and felt more functional.

I started working on my own aesthetic and developing our signature design elements. It’s important to strike the right balance between the canvas and the leather, so there isn’t one element that’s overpowering. The bags are very simple, and I always try to figure out ways to make them as functional as possible, because I know my customers appreciate that. I like to say that we merge old-school craftsmanship with the demands of today’s lifestyle. It’s all in the details.

You work with a small-run sewing factory in Oregon to help produce your line. How did that relationship come to be?

They’re called Spooltown—they’re actually part of Etsy Manufacturing. Before we found them we were doing absolutely everything in house ourselves. Then business really started picking up, and we were faced with the decision of whether to hire someone or outsource production. I was very on the fence about outsourcing because both my husband and I are perfectionists by nature, and I’d heard all these horrible stories about people losing time and resources trying to find the right production partner. I was really cautious and I did a lot of research.

I actually started searching locally here in Austin, and I even posted an ad looking for a full-time employee, but nobody applied for the job. Then someone suggested Spooltown. They’re 12 people, and the two women who run the production facilities are my age. We connected and they were very patient with my questions, because I had a ton. We started a relationship, and in March of last year I went and visited them at their facilities. I spent a couple of days with them, and they showed me everything. They really feel like family to me.

So your products are all made in America, using American-sourced materials. How did become a priority for you in your work?

It’s an interesting question because I wasn’t born in the United States; I’m an immigrant. So it doesn’t really stem from the fact that I was born and raised here, and that these are the materials I grew up with—that’s not the case. It’s more that I’ve always believed that if you’re a business owner, you have to support your environment. You have to support the people who work with you every step of the way.

I feel like we’re creating jobs by keeping our product American-made and sourced—it’s that personal relationship with living in this country and creating jobs, and ultimately helping the economy of the entire country. It’s very important for me to know every single person who is involved in the creation process of my products.

What does the future hold for Sivani Designs?

I don’t have any formal training in sewing and designing, and I didn’t have any training in business either, so the past four years have been about experimenting and learning. There were definitely failures, but after every single failure we would go back and ensure that we took the proper steps to not fail again in the same way. Creating those efficiencies was so important, and now that they’re in place, I finally think this is the year where we can focus on designing more products and bringing them to life.

I’m really looking forward to designing more large bags, in particular. We introduced the duffle bag and tote bag last year, but we’ve been working on a messenger bag for so long. I’m really hoping to introduce it this year. I’m excited to keep expanding the line.

Follow Sivani Designs on Instagram, Facebook, and Pinterest.

Photographs courtesy of Sivani Designs. 

Shop Sivani Designs

Katie Hawley is an editor at Etsy. She's also an aspiring weaver, a perpetual snacker, and head-over-heels obsessed with her dog.

The post Featured Shop: Sivani Designs appeared first on Etsy Blog.